Enterprises today hunt for professionals who have analytical skills. Unfortunately, aspiring data-scientists, entrenched in the prevalent notion that analytics is the purview of only the elite few, sometimes fail to get admissions in top institutes such as IIT, IISc, ISI etc. This myth, that there are only a few good institutes that provide analytics courses, has created a dearth of data scientists in the market. Redwood Associates, the pioneer of analytics training in India, was founded on the staunch principle that analytics can be learnt by everyone. We, as humans, are constantly absorbing information and analyzing it. This logical approach to thinking is etched in our DNA and hence every individual is hard-wired to learn analytics, in general as well as within a formal framework.

Redwood Associates, under the brand name Analytics Training Institute (ATI), provides training across all channels to reach a diverse and widely dispersed audience and has empowered individuals and corporations to make smarter decisions leveraging the power of analytics. Online knowledge dissemination is through the popular learning portal Udemy, while classroom training is offered at its head office in Bangalore. In addition to this, ATI courses are in frequent demand throughout the corporate sector and the faculty regularly conduct training sessions throughout India and abroad.

One of the fundamental differentiators for ATI and its faculty is that they are vehemently against the practice of rote learning. All ATI faculty are consultants of Redwood Associates too. Deploying their proprietary CMS solutions model they help SMEs to grow and acquire customers by garnering insights and incorporating them into the clients’ CRM framework utilizing their robust technology platform. “Through social media, we understand patterns of customer sentiments and help organizations by providing useful insights through it,” adds Gautam Munshi, CEO at Redwood Associates. He co-founded the company in 2008 after working for 15 years across heterogeneous verticals like banking, strategy, sales and analytics. Gautam points out that demand for analytics professionals is high and his team is passionate to bring it to the masses.

ATI courses cover the entire spectrum of the analytics discipline and assist candidates to build expertise on myriad analytics concepts like Data-Mining, Text-Analytics, Machine-Learning as well as tools like SQL, R, SAS, Hadoop and others. The faculties make sure that the students are capable enough to apply the knowledge acquired in real world scenarios using real world data. For corporate trainings, ATI customizes course modules based on their requirements and the experience of applicants.

The students enrolled in the classroom program at ATI form a disparate group comprising people still in college all the way up to senior professionals and CEOs. The unique ecosystem created by this confluence always keeps the atmosphere at ATI brimming with excitement.

The ATI offerings ultimately help corporations to build their expertise on analytics by training their employees who are interested in analytics. ATI has already imparted training to over 25,000 candidates and around 200 corporations which is of high quality at affordable costs. Redwood Associates plans to move into IoT, Robotics and Machine-Learning courses in future to keep up with the fast paced dynamics of today’s business and technology. Gautam’s vision is to train one million candidates by the next three years.