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CIO Review >> Magazine >> December - 2016 issue

ROW (Return On Web): Driving Digital Growth through Detailed Digital Transformation Solutions

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According to Technavio, a leading market research company, the global digital marketing spending is to grow at a CAGR of 9 percent during 2016 to 2020. In India, digital marketing has become a predominant ad market and is expected to grow at a rate of 16.8 percent year-on-year. Both SMB’s and large enterprises have embraced the new market owing to the increasing potential of online marketing in expanding business. While more companies are recognizing the importance of digital marketing, they are, as a result, facing the challenge of developing knowledge and expertise in this area. This has led to an increasing surge in locating the best digital marketers to drive in more traffic to the website.

ROW (Return on Web) is a global information digital solutions and technology service company with a mission to not only drive more traffic but also to maximize client return on web and technology investment. ROW has grown to become an award winning digital marketing agency with an impact on visibility, branding and growth in sales and revenue. Digital transformation services of ROW include digital solutions for FMCG, Automobile, healthcare, e-commerce, realty sector, BFSI, telecommunication, education and media. ROW provides digital solutions to major clients namely Reliance, Symbiosis, Toyota, ABS Fitness, Le Meridian, Cloud Body, Allocat and several others. ROW provides complete gamut of services that include: digital marketing, design, e-commerce, cloud, mobile apps development and IT infrastructure development.

Seeing the growing popularity of social media in generating leads, ROW provides an excellent social media marketing service that follows a three step strategy, “be personal, be engaging, and be human”. ROW’s proficient team of SEO provide ground-breaking solutions to build brands, to drive more website traffic, and generate more sales. SEO services range from perfecting website code, media and content for search engines to creating authoritative links to a website to validate the quality of a website for search engines. ROW provides Online Reputation Management service that involves growth hacking to make client's PR viral in no time and give clients credible reputation for their brand. ROW team stays on the leading edge of innovations on day to day basis and has solutions for entrepreneurs and fast growth companies.

ROW is uniquely positioned in the market by providing detailed digital marketing solutions and technology solutions to drive digital growth for clients. In view of the growing digital transformation challenge, ROW has developed an IP-based methodology called Business Intent Driven Development (BIDD) Model. The model helps in focusing on core digital solutions required by clients across verticals and reduces gap between client expectations and delivery.

ROW continues to march forward with innovative digital transformation solutions. The company has grown at a profound rate of over cent percent last year. With innovative strategies, new products, and increased reach across geography, ROW forecasts a 500 percent growth for this financial year.