Established in 1999, Ninestars is the world’s leading digital transformation services company and the #1 offshore global media monitoring service provider.

Our cloud-based customized solutions encompass a global delivery model. Ninestars’ proprietary workflow tool enables up to 80 Percent automation. We engage with our customers through their digital journey from concept to consumption.

Ninestars is ISO 9001:2008 certified, and possesses multi-lingual finesse and expertise. We have a global footprint, especially through alliances with ProQuest, HP and IBM. With 120+ customers, we deliver digital content assets across formats, platforms and media while helping them unlock emerging markets and strengthen revenue.

Our global customers include, The Times of India, The Hindu, Malayalam Manoramma, The Guardian, South China Morning Post, ProQuest (The New York Times, The Washington Post, Wall Street Journal), Newspaper Licensing Agency, Bloomberg, Precise, National Library of Australia, The State & University Library of Aarhus.

How fast is the industry moving towards digital transformation? What role is Ninestars playing to help organizations in their digital journey?
Technological advancements have aided the rise of a new set of digital users, who demand real-time access to high amounts of content every day.

We provide digital content services that enable businesses (media, publishing, media monitoring, libraries and enterprises) to respond quickly to the changing expectations of their digital audience and grow revenue across channels. Our unique portfolio of services comprises content digitization, conversion, media clipping, image matching, indexing, digital distribution and mobile publishing.

Ninestars launched App9 digital studio in 2011 to help media build, operate and manage (B.O.M.) their app. The B.O.M. model is based on revenue share and joint digital marketing efforts, a unique feature to Ninestars.

Groundbreaking highlights –
• Assisting The New York Times (through ProQuest) on their digital journey by digitizing their back collection of over a million pages, since 2001
• Aiding The Hindu on their digital journey since 2003; hardcopy to PDF conversion of historical pages; enabled ePaper through our partnership with IBM; developed an iOS app, involving complete redesign of the newspaper to suit multi-device and cross-platform requirements.
• Worked with Times of India and helped them digitize their back collection; earned tangible ROI for them by hosting on ProQuest platform

How is Ninestars leveraging cloud to digitize content for its customers? How does ‘Clips on Cloud’ automate the process?
The biggest challenge in large scale digitization is the access to the source and the security of content. Our flagship platform “Clips on Cloud” enables transformation by leveraging a lot of the on demand infrastructure available today from cloud infrastructure service providers. The interfaces built on the solution allow the major non-automated processes to be done in offshore facilities without moving content around. The automation and delivery is provided from the cloud infrastructure while unlimited scale is available on demand. Besides preservation of intellectual heritage, the solution enables access of content to patrons across geographies.

Another key aspect is that Ninestars’ ‘Clips on Cloud’ tool clips content in near real-time to enable Media Monitoring Agencies provide access to content anyplace- anytime. Our SAAS platform helps monitoring agencies achieve global scale, quality and cost efficiency.

How do you help your customers strategize and leverage beyond digitization?
Once content is digitized, there is a whole gamut of ideas that can leverage it. Digital content needs to be tagged, cleaned and made bite sized, for delivery on new channels of distribution and consumption.

Ninestars works with customers to package their digital collections into downloadable files on applications on their mobile devices. Content is also provided to aggregators to enable research and delivered on websites with true to print formats. Additionally, Ninestars now takes part aggressively in marketing content for customers.

Ninestars has the global digital rights to distribute content for A.C.K. We developed an app for online distribution across platforms and have digitally re-mastered 300+ comics.

How does Ninestars help its customers achieve a superior content monitoring practice?
We run a content monitoring practice to customers worldwide including 22 leading global Media Monitoring Agencies, functioning on a 24/ 7, 365 days schedule.

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