CIOTechOutlook >> Magazine >> March - 2015 issue

Moolya: Providing Flawless User Experiences through Multi-platform Test Solutions

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With the intense competition in today’s software market, even the slightest error can eventually lead to a surge in customer attrition rates. Software testing has nowadays become a vital procedure for enterprises before deploying their portal, products and various applications. However, many IT vendors offering software testing services still lack the idea of ideal testing procedures and follow old testing methodologies. Additionally, conventional methods are often implemented which delay the procedure and make testing a slow time consuming process.
Bangalore based Moolya; a Software Testing company realized the gap between theoretical and practical applications of software testing and has been working on bridging the same since. With an aim to make a difference in the testing world, Moolya was founded in 2010 to solve problems of clients pertaining to device fragmentation, quality and automation in the mobile space and Server Side, Functional and Non Functional testing on web for various verticals such as Banking, Media, Retail, e-commerce, e-learning and mobility applications. “Our testing solutions are focused to support our clients to deliver value to their customers that help them go to win in market rapidly, with an app that is user ready,” says Kalyan Chandrapu, CEO of Moolya. The company, which tests applications across various platforms also tests 4 out of the top 20 apps of 2014 in India.

Agile testing practices and flawless user experiences
With an aim to continue getting big projects in the future, Moolya ensures they help their clients release user ready applications in speculated time period, meeting or even exceeding expectations. “Clients see us as a high speed testing company who understands what they want and deliver results in limited time frame,” explains Kalyan.
One of its clients Zee Ditto TV, a live Television portal is being assisted by Moolya for streaming live video with zero distortions. The client needed a flawless viewing experience across various devices and platforms with cross platform integrations and interdependencies. Moolya offers them Mobile-checklist driven Sanity testing on iOS, Windows and Android devices. It also ensures extensive test coverage provided through web based APIs testing. Following this rigorous testing, video streaming improved by 82%, resulting in undistorted video experience on multiple platforms. “Our approach towards testing mobile apps has been used by other companies and has been referenced at multiple conferences by industry experts, testers and evangelists,” adds Kalyan. By adapting to ever changing requirements of today’s mobile app world, Moolya has balanced manual and automated testing procedures to help provide high quality application to users.
Future Innovation and Global Expansion
Over a period of four years, Moolya has helped various companies deliver great applications and experiences to their consumers in BFSI, Media, e-commerce and retail sector. Moolya has big plans for the mobility space and is already getting ready to offer testing solutions for the latest mobile technologies. “We have been exploring and understanding wearable devices and what it takes to test them for a while now and we are very close to bringing this service to our customers very soon,” adds Kalyan. Moolya foresees to be a 20-35 million dollar company in five years by reaching among the top three companies in the Asia Pacific region, through investment in recruiting right people and ensuring customer satisfaction. Meanwhile, Kalyan’s team continues to solve device fragmentation, quality and automation challenges in addition to Performance, Server side and API testing for various enterprises. “The future is going to be awesome for customers and hence for us,” concludes Kalyan.

Panel; Moolya assisted New York headquartered iVillage, a subsidiary of National Broadcasting Corporation (NBC) to manage webapps, websites, system configuration, databases and architecture complexity. iVillage is the largest content-driven community for women online which shares information on Pregnancy, Parenting, Health, Food, Entertainment, Home & Garden and Beauty & Style. After understanding various technical issues from user perspective, Moolya set up a local test environment and began working on Functional, Compatibility and Launch Readiness tests. Following design analysis and competitor analysis test by Moolya, the client witnessed an enhanced customer retention rate. Whereas the reports of the application submitted by Moolya helped iVillage take vital decisions in future and ultimately helped the company to gain agile business continuity.
-Along with iVillage, Moolya has also catered to other companies such as Flipkart, Ola Cabs, The Independent, Rabobank, Zee Ditto TV, NDTV, Jana Care, Cogknit, Crispify and Twaang.
Testimonial: "Our experience with Moolya best defines the word "Partnership". They have worked lock-step with our in-house development team to launch our eBooks product. And the mode of operation has been one of constantly seeking constructive feedback and instantly working on it - the results of which were visible week over week,” said Rahul Chari, Vice President, Flipkart.

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