Browse by Year:

CIO Review >> Magazine >> June - 2015 issue

MaxMobility: Making Enterprise Application Development and Deployment Faster and Easier


On January 30th, nine students sustained injuries after their school bus toppled near a steep curve in Bangalore. The driver of the bus was detained and charged for maneuvering above the speed limit. These are just one out of million incidents that has caused a huge conundrum in the entire country. Understanding this challenge, several intuitive purveyors in the market came up with various solutions concerning students’ safety during travel. However, various challenges at the backdrop such as long development cycles of solutions, increasing time to market and low integrations impacted the delivery of their solutions. Carving a way out from of these impediments, MaxMobility, headquartered in Kolkata proffers Location Based service solution-MaxTrack, which is a tracking, monitoring, alerting and reporting solution. MaxTrack functions by sending location-intelligent ETA (Estimated Time of Arrival) to parents when school buses reach the designated pre-defined location such as the school or pick up/drop point of the kids. “This has helped schools get better operational efficiencies of their fleet and making school bus travel secure for kids by monitoring over-speeding and instant location alerts to the parents”, says Amit Lakhmani, Founder, Managing Director and CEO at MaxMobility.
The success of MaxTrack is just the tip of the iceberg for Max Mobility. In addition to its award-winning LBS solution, the company offers a cloud based enterprise mobility platform, ‘GoBizMo’ that helps create cross-platform mobile apps using simple drag and drop controls with no requirement for coding. This platform considerably reduces time-to-market, development cost and TCO, generates cross platform mobile apps within minutes and most importantly ensures consistent delivery every time. “Our cloud based SaaS offering makes it very simple for the customers to launch an app as fast as possible with pay as you go cost. This reduces the barrier to implement the product in an iterative manner with better business results”, adds Amit.
Being an innovation conscious enterprise mobility Solutions Company, MaxMobility strives to go beyond problem solving and makes enterprise application development and deployment faster and easier for customers by precisely identifying the challenging areas, developing right solutions and integrating the same to the customer’s systems seamlessly. While many vendors have grappled to enable transformation in the mobility sector, very few have succeeded in acquiring strong partnerships and MaxMobility is one of such vendors who along with its explicit and robust decode experience in mobile technologies has established long-term partnerships with telecom operators and handset manufacturers. With its continuous efforts in heralding arrival of new trends in mobile technology space, the company has been successful in associating itself with various industry stalwarts like Airtel, Tata DoComo, Coca-Cola and Qualcomm to name a few.
A study conducted by NASSCOM has revealed that the global enterprise mobility market is expected to reach $140 billion by the year 2020, growing at a CAGR of 15%. Sensing the huge growth statistics, MaxMobility has focused to consumerize the enterprise mobility space and disrupt the way enterprise mobility solutions are implemented in organizations. Moving ahead, the company intends to make significant investments on the “GoBizMo” platform and align itself closely towards transforming enterprise mobility market.