The demand for video communication in business is increasing, driven primarily by consumer’s growing demands. The rapid adoption of consumer applications has created an expectation that businesses will deliver a similar experience in the workplace. Employees expect these experiences, including video conferencing, to be as easy-to-use, affordable and intuitive as any application on their laptops, smartphones or tablets. In response, businesses are clamoring for similar applications to empower their entire workforce and connect every person without any complication.
The evolution in communication technology has enabled businesses to deploy video-centric solutions and to prove the value of video conferencing by increasing employee engagement and productivity as well as optimizing employee’s time. In order to reach the full potential of video conferencing, businesses need technology with intuitive, plug and play technology: no hassle, no complexities, no lengthy installs and no IT involvement.
Today, the level of implementation complexity and the limitation of video conferencing to the boardroom remain as major barriers for mass adoption. Breaking down these barriers, Lifesize provides cost-effective video conferencing solutions that help people connect seamlessly with one another and enable them to make decisions faster and communicate better.
Lifesize, headquartered in the US with offices around the globe, provides video conferencing that’s as easy, as lifelike and as remarkable as meeting in person. “Lifesize delivers an award-winning, simple-to- connect-from-anywhere-to-anyone experience for businesses, answering the demand for mass adoption of video conferencing,” said Casey King, Chief Technology Officer.
The limitations have created a massive transformation in video communications. There’s a shift from complex on-premise video infrastructure to global video cloud infrastructure that integrates with simple, low-cost, high-quality video systems for every room. While many others are struggling to integrate the two experiences, Lifesize continues to deliver cost-effective, effortless deployable video communications for every organization by extending its Lifesize Cloud to more people, more ecosystems, more browsers, more applications and more rooms.
Lifesize is no stranger to pioneering industry transformation. The company’s affinity towards developing “out of the box” solutions started with delivering the world’s first high definition video conference in 2005. Incepted in 2003, Lifesize has successfully addressed organizations’ demand for high quality, reliable, easy-to-use and affordable video conferencing solutions. “We take interoperability, reliability and scalability very seriously and that is why we are able to provide the only simple, powerful connected experience to businesses of all sizes and across all industries,” articulates King.
Lifesize continues to evolve its Lifesize Cloud and endpoint solutions. Building on the award-winning Lifesize Icon endpoint solutions, Lifesize recently launched two new endpoints, the Lifesize® Icon400TM and Lifesize® Icon FlexTM. These endpoints are designed to bring simple, reliable and scalable video communications to smaller meeting rooms, with the high quality video and audio that Lifesize Icons have delivered to boardrooms for years.
When paired with Lifesize Cloud, the Icon 400 puts the control in the hands of the user with a simple and intuitive interface, enabling users to quickly add video and audio participants to the call and share content with all meeting participants. The Icon Flex is designed for organizations that already deploy a personal collaboration application, including Microsoft® Lync®, SkypeTM, or Google HangoutsTM. By simply plugging in their computer, users can transform a subpar experience into a quality meeting where everyone can be seen and heard clearly.
Innovation remains the cornerstone of Lifesize. “Innovation is about creating solutions that are disruptive. Typically this involves making a solution much simpler or more affordable or seeing a connection that others don’t. In the end, this makes the product accessible to a much larger group of users and that’s what we are offering. The value of the offering increases with the users attached to it,” said King.