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CIO Review >> Magazine >> September - 2014 issue

Lepton Software: Leveraging ‘Location Intelligence’ Through Map Based Analytics Products

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Location analytics is creating buzz in new age business environment and very few players can claim to be creating products in this space. With advent of ‘Map for Business’, many organizations have started looking for solutions to visualize and analyze their business spread across different geographies which cannot be done by conventional BI tools.

Analyzing the requirements of enterprises in depth and providing tailored location intelligence solutions backed up by its unique Location intelligence product and solution practise across Telecom, Retail, Automotive, BFSI, and Logistics verticals is Gurgaon Headquartered Lepton Software. The company, which started operations in 1998 as a small GIS player, soon transitioned into a market leader in map based Location Analytics under the leadership of Founder and CEO, Dr.Rajeev Saraf.

Over the course of its transformation, the team has developed and carved its expertise to offer products across three solution platforms, MarketPulse, a Google MAP based (visual) Business Analytics solution, NetworkAccess, a web based geo platform to enable telecom network centric location analytics and the SmartData suite which provides a host of map data products to analyse details ranging from Demographics, POI, Boundaries etc. MarketPulse is Lepton’s flagship location intelligence platform which enables an organization to extract data to be used strategically to monitor business critical KPIs.

Lepton provides retailers with a platform to find the right location based on distinct business parameters and rank them to evaluate locations for opening new stores/outlets. “This is done by combination of their Location Analytics engine and Map data products which help users visualise and evaluate new potential locations at the click of a mouse hovering over Google Maps”, adds Rajeev. Testimony to the prowess of the Lepton team would be with the company recently being conferred with being a part of Nasscom’s “Product Excellence Matrix” 2014, for its product MarketPulse under the Business Process and Productivity management” category and named as one of the top five software product companies by NASSCOM’s Product Conclave 2014.

Perhaps the turning point in the company’s fortunes was when a conscious decision was taken to move to the South Asia market in Singapore, away from the comforts of the Indian market “I am proud to say that we have performed tremendously well in Singapore. In August 2014, we have our opened office in Dubai as well and we would be working very closely with Google in this region as well. This would give us a good market share in Asia,” says a gleaming Rajeev.

Within this year, Lepton plans to come up with cloud version of its MarketPulse solution called ‘SmartMarket’, which shall help retailers subscribe to the platform and analyse different potential locations to plan new store/outlet openings across multiple geographies.

Based on its track record of successful deployments, Lepton has set out strategic plans to expand into the US market and looks poised to taste success in its endeavours.