Many unseen devices and applications are being used today by employees, agents and customers. To effectively regulate the interactions of employees with internal systems, companies need to prescribe acceptable devices and apps. The same approach can be followed for agents of the company to derive significant business. However, for customers, the companies need to do two things. Firstly, they need to create strong Master Data about customers and products. Secondly, they should provide web-based service delivery which requires Gate-keeper-type Master data identification of the customer prior to provision of service. Ixsight Technologies, headquartered in Mumbai, equips companies with the ability to deliver successful execution on both the fronts.
Ixsight is making the industry realize the positive impact of data quality on business. The company emphasizes on mining social or local information to understand the customer across multiple dimensions and link information across all the channels. It helps organizations in building systems to pursue qualitative and accurate information coming in at the source. The company is spreading awareness among enterprises to create Information Integrity and Data Governance Centre of Excellence to ensure that they obtain Master Data of customers and products.
Let us consider the exposure to various risks posed by data issues. In case of financial transactions, owing to the poor data quality, it is quite difficult to follow the pattern of transactions and know the identity of individuals involved.Here Ixsight comes to the rescue with its solutions which help in identifying unique customers across relationships. With an aim to reduce operational costs of its clients, Ixsight helps them implement comprehensive Data Governance projects and ensure Data Quality. With Customer Contact Information still being poorly captured, there is a need for sophisticated algorithms to mine this information and extract ‘locational’ intelligence. Ixsight is helping clients derive significant benefits in terms of enhanced selling possibilities and better understanding of ‘aberrant geographies’.
Today the focus has shifted from Availability of Maps to Deploying Good Mapping Solutions. To meet the requirement of enterprises to understand profile and location of customers at a micro level, Ixsight provides solutions and services that deep dive into the data and restructure it producing detailed address codification. In addition, capturing the deviation from structured data to Big Data classification and Cleansing, the company has built technology over the years to handle unstructured data, including in the NLP area.
Ixsight has its own IP, built on the strength of strong and intelligent technology. Owing to its assiduous focus on ‘Data Quality Science’, the organization was the only Indian company listed in the Gartner Data Quality Quadrant Survey as a promising player for the sixth year in a row last year. Considering engagements which have exclusively required Data Quality, Gartner’s 2013 India Technology Survey, positioned it among a total of four entities.
Moving ahead, Ixsight is looking to expand geographically to strengthen its traction in the area of Identity Management and plans to expedite its initiatives in analytics while focusing on niche segments in Big Data area.