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CIO Review >> Magazine >> May - 2016 issue

Influx Worldwide: In 2016, don’t just think Digital. Do Digital

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Back in 1980, The Buggles created a sensation by composing and releasing a song that captured incredibly aptly, the situation in the world of media back then. “Video killed the radio star” highlighted the rapid decline of radio from it’s hey days of the 60s and 70s as a preferred
media channel.

30 years and over one and half decade into the next century, every media form is wary of digital marketing – this decade’s favourite buzz word in marketing meetings across the world.

Offering the complete suite of such digital marketing services for over 10 years is Chennai-headquartered Influx. Delivering cutting edge digital marketing solutions to its clients, the agency offers digital design and development services for websites, mobile applications, kiosks, digital displays and more, while also covering the full set of digital marketing services from search engine optimization and marketing (SEO & SEM), social media management, content marketing to video production. More recently, the company has started mining web analytics data to influence front-end design and campaign plans.

Influx’s client list spans across industry verticals and covers brands such as Reliance Communications, Apollo Hospitals, BSA Hercules cycles, PVR Cinemas, INOX, Big FM, Star Health Insurance, to name a few. Influx also designed and managed the website for Kingfisher Airlines from 2007-08. Their work on the Apollo Hospitals group website saw them win the award for the most popular website of the year 2015 at "The Website of the Year India" awards in the
Health category.

With dedicated teams towards Microsoft technologies, open source platforms and native mobile application development, Influx manages many large corporate websites on a constant basis, upto launch and beyond by constantly offering methods to improve metrics. When it comes to E-Commerce, Influx has upgraded commerce and transactional solutions to meet diverse variety of business requirements. “We build on existing commerce platforms like Shopify, WooCommerce and Magento. We specialize in customizing the front end to exactly what the audience of the portal demands, while staying within the frameworks of the platforms” says Harish Anand Thilakan, Founder of Influx who started off with two other friends at the age of sixteen.

With offices in Chennai, Dubai and London, Influx’s team of over 70 digital professionals has been bringing out outstanding and cost effective solutions for its clients. It has recently invested in setting up an Innovation lab with a group of final-year college interns who are experimenting with IOT (Internet of Things) ideas. While shifting focus in the recent past towards overseas markets, Influx is looking out to build a global digital agency with Indian roots and a presence around the world to give the people an opportunity to aspire for an international future. For Indian market, it is aiming to be one of the first few agencies to execute successful, mainstream campaigns based on IoT and wearable technologies.