CIOTechOutlook >> Magazine >> April - 2014 issue

INKONIQ: Bringing Consumer grade Experiences to Enterprise Mobility

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The enterprise workforce today demands apps that consist of consumer-grade experiences; better workflows and intuitive interfaces! This is in stark contrast to the traditional mindset that the beauty of the app lies in cramping up all known features into one.

Breaking free from conventional developmental methodologies by understanding that user adoption and stickiness are eventually going to be the primary success metrics for all enterprise mobility deployments is INKONIQ, a Mobile app design & development headquartered in the Silicon Valley of India. Headed by CEO, Rajesh Kumar, the organization’s core competency lies in amalgamating technology expertise, design thinking and industry knowledge to deliver out of the box applications for enterprises.

With the increasing prominence of mobile applications for enterprises, many firms are not satisfied with the traditional semblance and feel that are have been deployed over the last decade.The fact of the matter is that, very few vendors are capable of truly understanding mobile user experiences. By closely monitoring latest trends in the UX industry, and incorporating the same into solutions, INKONIQ promises something more than just a good mobile application.

An example of the same can be seen through how the company utilizes the shift from skeuomorphism to flat design strategies. "It is important to note that it is not merely about removing many elements to reduce clutter. It is about deciding what to remove in order to make the product easier to understand while still maintaining a clear hierarchy of elements," explains Rajesh Kumar.

Building Long Term Relationships

Realizing the need for scalability, quick deployment, security and cloud based storages, the INKONIQ team leverages the MBaaS& MADP platforms extensively to help enterprises focus on creating unique & engaging apps with native app performance across platforms. The MADP platform also gives the additional benefits of push notifications, integrated analytics and easy mobile application management.

With a clientele comprising the likes of Flipkart, Star TV, WNS, NDTV and Olympus to name a few, INKONIQ has made a name for itself for innovating in the verticals of Media & Publishing, Healthcare, Banking & Finance, , E-commerce, Business Intelligence,Logistics and Field enablement, among a host of other areas. INKONIQ has also been catering vibrant technology startup market and it’s able to use this expertise to benefit the Enterprises.

The unique approach!

Having steadily carved a name for itself in the above mentioned niche markets, INKONIQ takes all of its cues from the in house mobile strategists who combine sound industry knowledge and tested practices such as ROI analysis, mobile functionality roadmap, and technologically feasible solutions to deliver the most effectual mobility solutions. "The result is the right mobile strategy for your organization one that fully leverages advanced mobile technology to meet your business objectives," says Rajesh Kumar. Moving forward, by leveraging agile developmental methodologies and clever anticipation of market trends, INKONIQ hopes to keep its clients ahead of the race while throwing a few surprises to the big guns in the industry along the way.

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