CIOTechOutlook >> Magazine >> September - 2013 issue

Flytxt: Innovating continuously to become the Industry Leader

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Though being in its initial stages, Big Data has gained tremendous traction in the industry. Today, management of data is crucial for enterprises as it allows them to make informed choices. Understanding this need of the hour, Flytxt, a Big Data Analytics solutions provider, entered the market with prime focus on telecom vertical. Looking from the eye of marketers' Big Data is meaningless if they cannot derive value from data within the window of relevance. This is where Flytxt solutions become relevant.


Flytxt follows a full service measurable economic value delivery model combining consulting, technology, and services. Their platforms and applications are built around their proprietary Big Data Analytics framework. NEON is a Big Data Analytics powered, real-time customer experience and revenue management platform to enable operators run campaigns for revenue enhancement, customer retention and subscriber intent management. QREDA is a multi-channel mobile advertising platform designed to enable an advertising ecosystem that brings advertisers, agencies, publishers and mobile operators together. Their services include impact focused marketing consulting, managed Big Data Analytics services and mADmart, a multi-operator anchored mobile ad market place. Their outcome based revenue sharing business model encourages the adoption of their services with low risk and reduced upfront investments by the client. This allows their services to have a good combination of long term value creation with clearly visible and measurable short term economic impact; allowing better alignment and adoption for CSP's.


"The key factor that differentiates us is innovation," says Dr. Vinod Vasudevan, CEO, Flytxt. "Handpicking innovative minds, giving room for new ideas, constantly challenging ourselves and leveraging academia and industry peer group interactions are some of the methods that we have successfully adopted and that reflects in the products and services that we offer".Flytxt has a full-fledged R&D team, handpicked from different areas that is continuously innovating and pushing the boundaries of Big Data Analytics.Company serves more than 400 million subscribers across 29 operators, and has delivered 2 to 7 percent economic impact for its customers till now.

Looking Ahead

The Big Data Analytics Company intends to accommodate advancements in Big Data technology and the evolution of the telecom business with a 10 year outlook. They intend to do this with an increasing focus on addressing the exploding dimensionality in available data, network offloading, centrality of devices, increasing focus on margins over top line, balancing business risk with subscriber experience, and continuing re-use of decisioning across value verticals. In the coming years, they intend to use their Big Data technology and platform for other Industry verticals enabling them to generate economic value from available consumer data making them a top contender in the Big Data sector.

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