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CIO Review >> Magazine >> November - 2016 issue

FORTUNE COOKIE UX DESIGN: UX Design strategy, delivery and usability

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A well-designed user interface (UI) and user experience (UX) can make a product successful. Anything less than an awesome user experience leads to unhappy customers. That’s why it’s imperative to understand how to design a product that is efficient and easy to use.The demand for an integrated UX design strategy is on the rise and so are the players in the field. Among the major players in the field, Fortune Cookie UX Design, delivers tremendous strategic and economic value to a business, in a way that’s difficult for competitors to replicate. This is where some of the major players in this field come into picture, among best UX solution providers; Fortune Cookie UX design holds the credit of delivering sustainable and far reaching design strategies.

Fortune Cookie UX Design was established in 2008 as one of the first UX Design companies in India. Since its inception, the company has been working on core UX projects and building a strong UX team capable of delivering designs to a portfolio of clients across MNCs, corporates and start-ups across the globe. The core strength of the company lies in bringing efficiencies to systems and processes through mobile apps, web portals and wearables. Fortune Cookie has also created a proprietary Imagin 6D design process that brings about standardization in design delivery to all their customers.

As one of the first companies in India to focus on UX design, Fortune Cookie UX Design has built a mature UX practice and are experienced in projects that include User Research, Usability Testing, Product conceptualization, Design Consulting and UX design implementation. The services are delivered through three UX design domains: Design Strategy, Design Delivery and Usability. In the domain of Design Strategy the company provides services such as product conceptualization, innovation management and institutionalization of UX. Innovation management helps companies in applying user research and design thinking to come up with new features and product ideas. The company has an intriguing design delivery approach entailing: User Research, Information Architecture, Interaction Design, Visual Design and User Testing. The company provides UX design solutions by converting user insights into actionable design through the Usability Studies, which cover Heuristics, User Research and User Testing. The company has also introduced the Digital by DNA process that takes UX design into process reengineering. A digital by DNA study will help in analyzing each task and converting them into tech driven apps to increase efficiency and it is applicable across industries like FMCG, Banks, Insurance and manufacturing.

Fortune Cookie UX Design has been working on mobile experiences since the time the first Android Smartphone was released in the market in 2008. Since then the company has worked on various enterprise products giving organisations the power of mobility along with consumer facing products such as wallets, Digital Banking Apps, Insurance management apps and much more on mobile devices.

Fortune Cookie UX Design envisions creating design innovations through its visionary projects in Citizen Experiences, Internet of Things and Augmented Reality, heralding a new world of technology.