CIOTechOutlook >> Magazine >> December - 2015 issue

Dynakode: Synergizing the know-how of technology with the expertise of LBS & RTLS

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With increasing popularity of LBS & RTLS solutions, the need to empower the technology ecosystem with end-to-end GPS based tracking solutions also increases. New Delhi based Dynakode, a value driven Technology Company; develops fast paced technology in Real time Location / GPS and RFID technology.

Industry colleagues claim that it’s a challenge to develop a single solution that integrates onboard units and remote applications in a fully satisfactory way. To address all the needs of the main stakeholders and end users is tricky. “We agree it’s a challenge and we like it. Combining leading edge technology with best practices we’re able to create unique, innovative and scalable solution to address the specific needs of our potentials”, says Aashish Manocha, the Founder-director of Dynakode Technology.

Dynakode has created an in-house solutioning team with vast experience from different industries, with deep insight into problem statements, and real experience to tackle issues today for a future ready scalable solution. Their deep focus has always been on specific value add and solving a problem statement.

Think tanks of tracking devices
Dynakode’s Enterprise Solution has been developed after extensive research and focus on making a difference to the end user. They understand that assets are the driving force for any organization. In order to ensure optimum utilization of resources, Dynakode has created differential view-based solutions. They have created role-defined as well as need-based views for users. They provide filtered and meaningful information with use of intuitive dashboards and controlled access to the data.

For Dynakode each partner is unique, and every problem an opportunity to improve further. With strict privacy policies in place, not even their support teams are allowed to request for customer’s account details.
Dynakode’s major strengths are - scalability of their systems, ability to support a large number of devices on one set of servers/cloud and the extensibility to support devices from different manufacturers. Easy to use mobile apps and web based dashboards are associated with requirement-based SMS / email based alert engine. Dynakode takes pride in pro-active support, user training and demo sessions to ensure that all users can use the system with efficiency.

“We believe in making technology work for you. We’re known in the industry for end-to-end GPS based tracking solutions. However, we also work with Newspaper industry with our innovative news distribution engine, location based tags, tamper proof digital signature on paper, RFID based RTLS, and more”, adds Aashish.

Success Story
Dynakode credits its success to exhaustive research. “We started with studying and integrating the most common units available across the market. Today we support more than 34 OEM products. The base framework that we’ve developed is robust and powerful and we can add any new hardware on the same base framework. We’re thus capable of providing an answer to interoperability of all the hardware being supported on a single base framework and have all the reports at one place.”, says Naveen Bhalla, the Co-Founder Director.

As on date, Dynakode are among the largest service providers in GPS tracking industry in India with an active device installed base of more than 100,000 vehicles which report their GPS data to their servers. Installation of more than 10,000 units in a single month for one of their clients during a critical need has been one of the most challenging tasks they have accomplished. They are proud of their intuitive exception dashboards to monitor large fleets, easy to use interfaces, and managing more than a terabyte of location data every month.

There are three major components to any solution based on location namely, GPS capable Hardware, data enabled SIM card, and accurate maps, beside the scalable IT infrastructure to render the services. “For last more than 5 years, we’ve partnered with leaders in the industry for the SIM cards, Map Providers, and hardware suppliers. Even our suppliers and associates value our association with them for the intuitive, cost-effective and optimum solutions that we provide in the market” Aashish shares.

Outlining the Future
Going beyond just tracking and monitoring, the team is capable of providing analytics that assist QSR companies to plan last mile delivery and first mile pick up. They enable partners to take strategic decisions on resource-deployment, cost-reduction and improved efficiency.

Dynakode has also partnered with global map provider Tom-Tom in quest to deliver highly accurate map data with low costs as compared to others.
“We’ve developed in-house our own IOT platform, which we shall usher into market with lots of value added solutions. In-vehicle Portable Camera Solution, Location controlled locking mechanism, Multi-factor security with GPS”, Naveen names a few.

Dynakode has been leading the pack with its strong team of professionals that address the problem statement of customers. They understand that any market is driven by motivation or regulation. Regulation ushered in by the Government has driven many to adopt the technology and become more efficient.

Dynakode envisions addressing the fundamental needs of any business that has mobile or stationary assets to grow, optimize, and become more efficient with adoption of Location based solutions. They aspire to be positioned as partners in growth story of many of the companies in India and abroad.

Dynakode have build a very strong foundation, and made their way in last 5 years. It’s time to present to the world the possibilities and together Navigate a New Era in Location Based Services.

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