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CIO Review >> Magazine >> November - 2016 issue

Dunst Consulting: Delivering Localized Solutions


Every other person today appears glued to their phone and laptops. No wonder more and more service providers are taking their businesses to the online platform. The questions that follows this transition is what is the distinction between a good website/application and a bad one. The answer is UI and UX design. The IT industry is experiencing a paradigm shift, transforming from a service-oriented industry to a product-centric and design-centric space. As a direct response there a rise in IP applications from the subcontinent and with more focuses on design, particularly with a localized focus. However there are challenges in this market that are yet to be conquered. Challenges encompass from the attainment of reliable indigenous usage statistics and hard metrics on local usage data to creation of accurate personas for global products involving international customers and trend forecasting.

Addressing these challenges through base level UX design and localized content delivery is US/Bangalore based Dunst Consulting LLC, a design and development studio targeting Web and Mobile applications. They enjoy a clientele ranging from B2B, B2C, IOT, Industrial and Enterprises.

At Dunst, they apply the principles of Gestalt design and the Braided design (McKinsey) to foster a design driven culture within the organisation. To deliver a viable digital strategy they believe in creating efficient project engagement tools and processes that can engage clients at a product level, analysing in terms of usability as a competitive advantage. They have been actively involved in the process of delivering consumer and enterprise grade UX solutions and thus bring in the insight to the critical challenges in enterprise grade products for either segment and scale up their teams at product level, practicing institutionalized UX Design practices, co-designing and co-creating, working with geographically diverse teams, and ramping up to the emerging technologies. For mobile specific issue applications, Dunst’s testing services involve standard personas and scenarios based on real people and focus groups. They also have access to a robust test infrastructure in cloud so as to cover a broad array of form factor devices.

What sets Dunst apart in this segment is the unique approach involved in their creative design process loosely inspired by the McKinsey’s Braided design model. The process comprises of asking a lot of uncomfortable questions. This, they claim, helps them to understand the customer’s real need. They believe in competitive research, repurposing legacy principles and standard solutions in sound ways rather than team brainstorming. To make their solutions agile they build prototypes in real-time and in shorter cycles. Asserting the importance of Visual design which governs every step of the solution, the founder & CEO of Dunst, Vinod Soman delineates, “Don’t relegate UX and Visual Design to the end phase. Involving a small but dedicated team of designers all through the process helps keep the development process organic, relevant and easy-to-implement.”

Envisioning Dunst to be among the top 5 agencies in India, the CEO hopes to become the best integrated design and development agency with a US footprint. Leveraging on their design and development abilities, Dunst is preparing to serve a bigger and emerging brands in India and globally.