The after-effect of global meltdown the world went through few years back can be witnessed even today. People's pockets are shrunk making businesses reach customers a cumbersome task. But with several companies mushrooming up, the competition is cut-throat now. Most companies lie on the same platform offering similar services to clients. It has become imperative to create a niche by becoming more customer centric and customized according to their need. This has brought new challenges for companies in travel & hospitality arena to reexamine their businesses in the wake of this change. As part of this reexamination, the executives from these industries are turning their attention to communications solutions as a way to differentiate their services from competitors. This is where Drishti-Soft Solutions Pvt. Ltd., comes into picture. Drishti's DNA lies in their core belief to keep customers at the center of their technology and help enterprises build a business around them.


The company's CIM (Customer Interaction Management) technology – Ameyo Communications Suite – for travel and hospitality industry enables clients to reach out to potential customers, connect with them, complete their order, manage complaints, deliveries and provide feedback through an integrated interface. Ameyo allows organizations to be proactive to their customers as compared to the reactive or passive technologies of the past, without the need to replace the existing infrastructure. This feature-rich solution delivers enhanced performance and helps businesses exponentially grow while optimizing cost efficiency.


Travel companies are in dire need of a solution that will help them engage with their customers from pre-sales to post-sales, providing them with exceptional service. Ameyo enables them to implement such a solution that orients operations and processes to customers where customer interactions, both inbound and outbound, are made seamless and personalized. "We address every need of the business, customizing our solutions as per their requirements wherever possible," says Bishal Lachhiramka, CEO, Drishti-Soft.


Ameyo has been designed using Service Oriented Architecture (SOA) with very powerful and granular API structure. All the components such as IVR, ACD, CTI, Ticketing and others provide services using APIs which can be used by any other component. The product's toolkit approach extends to an end-to-end interaction process implementation with cool drag-drop based user-interface. This eliminates the need for writing custom code for each business requirement enabling business users to view, manage, extend and scale the technology to meet constantly evolving business requirements effectively which results in a faster time to market at a lower cost.


The Gurgaon headquartered Drishti has seven offices across India and Philippines, and runs operations in over 1,500 sites worldwide in verticals like BPO, BFSI, e-Commerce, government, healthcare, retail, telecom and travel among others. The 11-year old company envisions putting their foothold in Middle East, Africa and South Asia while venturing into Latin America and European markets as well. Drishti further plans to partner with the best in the industry dealers to strengthen their presence and provide a wide exposure to their offerings. By 2020, the company wishes to establish a leading position in the CIM space globally. "We understand the need of the emerging markets, thus aim at delivering new generation technology that is dynamic in nature. Over the next few years, we plan on strengthening our core product and increase the scale of our operation which will allow us to provide customized product offering to clients in every sector," concludes Bishal.