Wanbury limited, headquartered in Mumbai,India, is one of India’s fastest growing pharmaceutical companies amongst the ‘Top 50 Companies’ in India (as per ORG-IMS), and has a strong presence in API global market and domestic branded Formulation.

I am pleased to present my view on the technology trends that will have a profound impact on enterprises for the next couple of years. We see an unprecedented leap forward by organizations on the journey to becoming digital businesses. The change is not simply progress. It’s culminating in a different way of doing business entirely.

“Digital Business Era: Stretch Your Boundaries,” looks at how digital businesses are moving beyond their traditional models. It focuses on how these businesses, in aggregate, are creating a hyper connected world where companies, consumers and even everyday objects have instant capabilities to act and interact with each other digitally across the globe. We call this world the “We Economy,” and it offers savvy companies new strategies to compete and win in a digital world. It also provides rich opportunities for businesses to collaborate with other players in the digital ecosystem to place “big bets”—on new products, services and experiences—that would not have been possible just one or two years ago, but today can shape new markets at scale.

The critical situation is that the businesses must think and act differently to succeed in this new environment. A single idea, a single technology or a single organization will no longer be the key to success. High performers of the future will be those who position themselves at the centre of the emerging digital ecosystems. Technology is moving at a breakneck pace. Social, mobile, analytics, cloud, and increasingly the Internet of Things have become driving forces behind the rapid evolution of digital businesses.

In my view five emerging themes that reflect the shifts being seen among the digital power brokers of tomorrow are:
1. The Internet of Me is changing the way people around the world interact through technology, placing the end user at the centre of every digital experience.
2. At the same time, digital devices on the edge are powering an Outcome Economy and enabling a new business model that shifts the focus from selling things to selling results.
3. The Platform (R)evolution reflects how digital platforms are becoming the tools of choice for building next-generation products and services—and entire ecosystems in the digital and physical worlds.
4. The Intelligent Enterprise is making its machines smarter—embedding software intelligence into every aspect of its business to drive new levels of operational efficiency, evolution, and innovation.
5. Advances in more natural human interfaces, wearable devices, and smart machines are extending intelligent technology to interact as a“team member,” working alongside employees in a workforce re imagined.

None of this will be easy, but the effort has the potential for tremendous rewards. The new age of digital ecosystem, isn't only abut changinng an individual company but it is about shaping entire markets. Each enterprise will determine its own fortunes—and that’s an opportunity that no company will want to miss.