CIOTechOutlook >> Magazine >> April - 2014 issue

DMI: Reinventing Businesses through Integrated Mobility Solutions

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Enterprises today are clearly in an "implement or perish" situation with regards to incorporating mobility into the work processes.
The need to reinvent themselves and keep abreast of the latest mobility trends has never been so imperative. However, most organizations face roadblocks while choosing the right solution and partner for a host of requirements such as mobility, mobile strategy, app development, UI and marketing to name a few. The search for each individual solution proves too cumbersome to the IT team and the CIO. Understanding this complexity, Digital Management, Inc. headquartered in Maryland, USA, with offices in Spain, Cambodia and Indian subsidiaries in Pune, Chennai and New Delhi, solves the mobility dilemma by offering a complete set of mobile enterprise solutions that integrates mobile strategy, mobile user experience design, mobile app solutions, mobile marketing, mobile apps solutions, managed mobility service,and big data analytics to drive personalization and evaluate the effectiveness of mobile marketing campaigns.
While setting up the organization in 2002, Jay Sunny Bajaj, President & CEO, DMI, recognized that a comprehensive approach to mobility was needed. "Through a series of strategic business changes and acquisitions we have developed the world’s most complete set of mobile enterprise solutions to help drive revenue, activate alternate channels, improve customer engagement and increase productivity," explains Bajaj.


Providing a Strategic Approach to Mobility
Although many organizations take a tactical approach to mobility, the need of the hour for enterprises is a comprehensive strategy to leverage mobile technologies to drive business advantage. Whether it’s mobile device strategy (MDM, BYOD or CLD), mobile app strategy, or the strategy to drive mobile branding and commerce, DMI makes mobile work for businesses. DMI has the experience to help deploy the safe, stable, scalable mobile solutions that are right for any business needs today and tomorrow.


Enhancing its Service Offering with Movy
In addition to the key services offerings that are focused on mobile strategy, mobile security and privacy, mobile application development, mobile and web commerce, mobile device management, and big data analytics, DMI has also developed an enterprise productivity platform – Movy– that enables businesses to mobilize business processes, strengthen customer relationships and increase business efficiency. The mobile platform enables businesses to quickly launch customizable applications with robust back-end integrations and enterprise grade security. For online and offline access to an enterprise’s preferred content management provider, the DMI team provides MovyDocs, a secure file management browser. Through MovySales, the company enables sales teams to work smarter and sell better by automating key sales tasks and connecting to existing enterprise systems.

Movysaves more than 5,000 work days a year for Warburtons, a popular United Kingdom-based bakery. "DMI was able to eliminate time spent manually inputting data, enabling its sales managers to visit 2,000 additional stores per month," says Bajaj. Apart from Warburtons, some of the other organizations that utilize Movy are Bausch & Lomb, MTG and the U.S. Coast Guard to name a few.


Rendering Ubiquitous Brand Engagement and Mobile Productivity
A global powerhouse, DMI manages more than 600,000 devices for its global client base, and has created more than 400 mobile application solutions for its clients in the past 12 months. The company is building on this success introducing mobile retail solutions that deliver ubiquitous brand engagement, and mobile productivity solutions that enhance the productivity of field-based personnel. DMI is further expanding its business as Samsung’s sole enterprise service provider in the US, leading the way driving the adoption of Samsung devices in enterprise environments, and continuing to build innovative solutions for securing and managing mobile devices, apps and data.

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