CIOTechOutlook >> Magazine >> November - 2014 issue

Cosire Design Innovation: Executing the Power of Design in Businesses

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India being an unorganized and scattered market place has a huge problem of synchronization between various services. This makes the product development work slow and inefficient. At the same time increasing competition by international players becomes a threat to the organizations. In such a scenario, strategic product design and development is a serious need. To address such complexities, Cosire Design Innovation was started. “Our market exposure, sense of good aesthetics, creativity in concepts and out of the box thinking process has helped organizations to come up with competitive products with world-class styling, user-friendly design, cost effectiveness, suitable materials and manufacturing processes with a story to communicate their products,” says Ankit Vyas, CEO / Director, Cosire Design Innovation.

Incepted in 2011, Cosire is a multi-disciplinary design studio which helps clients succeed in new categories by infusing a rich design language and product embodiments into their brands that instantly connect with their target consumers and enrich the brand’s meaning and positioning in the market. The company was founded with the vision of accelerating businesses with design interventions and helping clients compete with established national and international players. “We believe in making design viable for every business by providing one-stop design solution. We enthusiastically explore different design opportunities keeping in mind our clients’ business requirements,” explains Ankit.

Providing a Perfect One stop Solution
As a cross-disciplinary design hub, Cosire’s approach enables them to engage with a diverse set of customers on a wide-spectrum of platforms. Their design services include various domains of human experience. These design services include Product Design, Strategic Product Development, Packaging Design, Branding Strategy and Communication Design, Furniture & Space Design and User-Interface & User-experience Design. “Our multidisciplinary creative design team provides holistic design solution for our clients’ needs. We help our clients build their products and brand right from the conception of an idea to its execution,” says Ankit. The company practice no-bar-design and provides almost every type of design solution. The clients get to enjoy the full service bouquet. “Usually, once they start to work with us and our understanding of each other’s needs deepen; we become their preferred design partners for all their subsequent service needs. Eventually, this turns out to be a win-win scenario for both parties – it keeps us on the same page with a tried and trusted partner; we begin to synchronize on everything and talk in similar (if not same) visual language,” explains Ankit.

The Road Ahead
Over a period of time, Cosire is getting most traction in the area of Product Design, New Product Development, Branding and UI/UX Design from the companies across India as well as abroad. The company has started COSIRE INC. in New York, which is getting more foothold in Digital Design (Mobile application and Web Platform). In the area of Product / Industrial Design, the company is developing in terms of Medical /Laboratory Products, Industrial Products, Consumer Electronics and Home Appliances. “We aim to diversify into different domains of design and practice design in a holistic way. This is how; we are committed to make design viable for every business by providing one-stop design solution.” concludes Ankit.


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