CIOTechOutlook >> Magazine >> December - 2015 issue
Cnetric: Supercharging Indian Retailers
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Cnetric’s recent history has seen it plot the course for some of Australasia’s largest retailers. Over a period of 13 years, we have nurtured the transformation of retailers moving from very traditional business models, to highly efficient technology enabled brands.For Cnetric, 2016 is about inspiring the domestic market – using our international experience to distil the complex, and deliver a digital vision for retailers in India. The opportunities for retailers here are vast, buoyed by the deep penetration of mobile devices and an emerging and highly competitive ecosystem of payment, delivery, and fulfillment partners.
Helping retailers grow disruptively
Organisations that are looking to deliver a consistent set of customer experiences across different brands, fulfilment channels, and regions, will find a natural fit through Cnetric’s intrinsically scalable commerce platforms. This scalability extends beyond volumetric growth of users and orders to encompass the tools required to manage and automate a whole array of stock sourcing & allocation, delivery promising, returns, unified stock management, and multi-path logistics. Add to this the consolidation of marketing/promotions, customer order management, and a single view of the customer across all touch points, and this offering becomes a key aspect of any major retailers’ growth strategy.
In addition to our digital commerce portfolio, Cnetric focusses on resolving challenges related to supply chain integration, order, and inventory management. Cnetric’s Enterprise Order & Warehouse Management solutions ensure reduced inventory wastage, avoidance of stock outs, and faster, simpler customer service. Such tools are used by retailers across the globe to deliver the very highest levels of customer service and efficiency, and become particularly important when organisations seek to blend offline, mobile, call center and online customer journeys (known as Omni Channel Commerce).
Using machine-learning to differentiate online
Our latest suite of services incorporate machine learning and cognitive logic models to further augment the online experience – proactively driving relevant traffic to the online store, and customizing the online experience relative to a users’ preferences. This marks a step change in how organisations generate relevant traffic, and enables a truly personalized customer journey for the end user.
“Our solutions enable highly personalized buying experiences across multiple channels, with fully optimized inventory, in order to deliver a flawless and efficient customer experience”, says Manohor Durai, President and CTO at Cnetric.
So who are Cnetric?
Cnetric is a Premier business partner of IBM, and is known for its’ competencies in IBM Web Sphere Commerce and IBM Sterling Order Management, combining these with a set of custom built and partner services to simplify and optimize the operation of digital retail. The company has developed a huge array of online solutions, with integration into systems as diverse as Flight Management, Enterprise Resource Planning, and Membership systems.
Cnetric is headquartered in Indiranagar, Bangalore, with a presence in Australia, United Kingdom, US, and Singapore.
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