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CIO Review >> Magazine >> December - 2016 issue

CircuitSutra :Propelling embedded software market forward by modeling platforms of tomorrow TODAY


Embedded technology has ingratiated itself as an intrinsic part of our lives - starting from mobile phones to washing machines to airplanes. Embedded applications permeate the world and help in easing our day-to-day lives. Increasing adoption of wearable embedded devices across numerous applications such as fitness, medical, safety and security is likely to drive embedded software market trends.

It has become imperative for organizations to shift from a traditional product sales-centric business model to a service-oriented business model in order to keep up with the changing trends. Embedded technology solution providers have to provide high quality, high performance products with long life cycles which are required by embedded and applied computing markets. An increasing number of embedded systems need to deal with security in one form or another—from low-end systems such as wireless handsets, net-worked sensors, and smart cards, to high-end systems such as network routers, gateways, firewalls, and storage and web servers.

CircuitSutra, with offices in Noida and Bengaluru, provides services in Virtual Prototyping, Architecture and Performance modeling, and SoC and System level verification. They help their customers in reducing the time to market by using modern simulation techniques based on C, C++, and SystemC etc.

Virtual Prototyping plays an important role in embedded technology as it helps to dry-run and test the product before committing to a particular design. “Virtual Prototyping stands in for the target hardware system under development, and provides a head start of at least 6 to 8 months. This allows teams to debug and analyze their embedded code ahead of RTL’s availability using familiar software development tools. Our modeling methodology is a combination of re-usable modeling infrastructure, modeling services and training. System-On-a-Chip (SoC) modeling requires unique skills that combine good knowledge of both software and hardware,” emphasizes Swaminathan Ramachandran, Sr. Architect - ESL Methodologies, at CircuitSutra.

CircuitSutra has carved a niche in the ESL domain. It has developed a training methodology that facilitates easy migration from adjacent domains to ESL domain. “We are able to assemble a project team very quickly, take responsibility of ramp up on required modeling concepts, without impacting cost and schedule for the customers,” asserts Swami. The embedded industry is simultaneously stretching towards both ends of the spectrum – the commoditization of hardware as well as hardware specialization.

“Our mission is to accelerate the adoption of ESL technologies in the Industry and build a global competency and innovation center in this space. We also pride on our ability to partner with global MNCs in different domains and execute projects successfully through our strong execution and schedule focus, while meeting and exceeding their quality goals,” concludes Swami.