CIOTechOutlook >> Magazine >> October - 2014 issue

Cerrid Solutions: Empowering Users through insight Discovery and smart Decisions in Big Data

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With the advent of social media and mobile applications, organizations are starting to grapple with huge volumes of data set, encountering the pain points associated with the handling of both structured and unstructured data and processing it into meaningful insights. Big Data continues to pose as large challenge offering opportunities to transform businesses. Since Big Data cannot be easily processed with traditional systems based on relational database it has been considered as a “Challenge”.

Although data residing in legacy system is an indispensable resource, CIOs struggle to find an efficient and cost-effective way to access and leverage it for business purposes. By addressing some of the overlooked challenges of Big Data Analytics and integration, Cerrid Solutions headquartered in Bangalore, Karnataka provides an analytics platform that picks and identifies only relevant data without messing up with data quality. “Data modelling helps in structuring the data in right way so that it can be accessed easily when required”, says Vinay Mishra, Director & CEO, Cerrid Solutions. Being an ISO 9001 and ISO 27001 certified company; Cerrid helps organizations to ensure their data is accurate, complete and unswerving.

The ability to combine data that is not similar in structure or source quickly and at reasonable cost is quite a daunting task. Cerrid Solutions is focussed in bringing all forms of data from heterogeneous system under one roof. The company’s analytics platform empowers users to integrate data from various sources, give real time reports, dashboards and predictive analytics with a positive ROI. “The products and services offered by Cerrid are designed to address the data agnostic issues faced by most of the organizations with Big Data Analytics and integration. Anyone who understands the business can use our analytics platform”, points out Vinay.

The end-to-end BI solutions offered by Cerrid have already been proven in the demanding big data environment. The core strength of Cerrid’s BI solutions is in its ability to allow anyone without BI background to implement its solutions with ease. Cerrid’s real time analytics platform can adapt customer’s product eco-system without making any changes in the existing applications.

To address the widening gap of profit and market risk, the company with its Financial Research and Analytics team estimates the possible losses on the client’s investment by modelling them for credit risk and market risk. “To keep the accuracy on check, we regularly back test our model projected losses with the actual losses and keep sharing the finding with our clients”, quotes Vinay.

Gradually organizations are moving away from the traditional BI because of evolution of no-sql databases that imparts flexibility and speed in handling huge amount of data. Cerrid recognizes the need for more BI solutions that can optimize the time to market strategy by reducing the up-front expenditure. With a vision to provide cost effective analytics solutions to multiple industries and corporations worldwide, Cerrid Solutions takes pride in its process and methodologies to deliver best ROI to its customers.

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