Sometimes organizations perceive information as knowledge and take business decisions based on the facts available to them. It results in fruitless endeavors which are headed nowhere. “If your report is not able to provide true insights which has to be analytical in nature, then it is mere an informative one.” says Pranav Verma, CEO of Busigence Technologies. The company was led with a simple thought - information is not knowledge. Having served customers around the globe, company envision, by 2020, they would have worked on atleast 1% of world's information. Busigence has placed best foot forward to gain required competencies for latest technologies like big data analytics, data sciences, and quantum computing.

Busigence follows an exclusive “4i model” which helps customers to realize the true potential of their valuable data. The first “i” symbolizes “Information”. The company can process data in any form, from anywhere, using data engineering and make it presentable. Once data is processed, the second “i” comes into picture and introduces mathematics & technology to it to extract meaningful “Insights”. These insights may need interdisciplinary inclusion along with behavioral sciences by familiarizing them to domains & processes resulting in “Impact”, the third “i”. Finally, the fourth “i” represents adding of design thinking and leveraging organizational overhaul to cause “Innovation”.

Busigence offers ingenious products to the industry across varied verticals. Two of its products are based on Natural Language Processing which is a branch of Artificial Intelligence that enables computers to understand & analyze human speech as it is spoken & written. The first one measures ‘interactions’ between customer support and their customers to uncover hidden patterns & meaningful insights to improve productivity and thereby helping higher management to take better business decisions. On the other hand, the second one analyses customer ‘emotions’ and provides deeper insights to improve business profitability and ROI. The third product is based on the concept of ‘geofencing’.
Busigence’s Geofence Engine combines real-time customer location data with geographic areas.

Company also offers specialized decision sciences solutions for enterprise users. Retail4i focuses on problems related to customer experience, store operations, merchandising, market basket, supplier, and call center analytics; where as Marketing4i brings value to CMOs by providing end-to-end solution for products, promotions, and customer sentiments. In addition, third solution offered called MachineX, which enables customers to unleash the power of their machine data.

Busigence’s services are categorized as Consulting, Technology, Outsourcing, and Operations. “Data is our friend, our prime advisor; what all we need to do is to make it speak for us. Data can be an organization’s biggest asset and the value of data/information lies in the using it smartly.” says Prashant Verma, COO. Employees being considered the key asset, they invest a lot in their people. Busigence has three months specialized learning program from entry level to experienced hires.