More data is not always the right data and data by itself does not provide insights. It is not just about analyzing trends but also the situations. Spire provides 'contextual' Big data analytics whilst tackling the available unstructured and multi-structured data available in today's world.

Similar examples and appreciations line the cabin of Saurabh Jain – the founder and CEO of Bangalore based Spire Technologies. Be it 9X increase in efficiency of the HR process or more than 70 percent savings in operational costs or 10x returns on investments; Spire has delivered visible results for operational efficiency for some very large organizations.

While there are many takers for the 'Big Data' concept, some use it in parts, where they soon realize the value they derive is not tangible or in some situations where without the right tools and abilities to look at the right parameters, they end up taking decisions that may not hold organizations in good stead. The ability to 'identify' hidden and unstructured data is not easy to find and it is even harder to find an organization that knows how to use this data. Spire has been the rare breed that has delivered visible value in handholding and directing the use of Unstructured and Multi-Structured Big Data to deliver tangible results.

Delivering what matters when it matters

A large American e-Commerce company had to quickly ramp up operations with specific requirements with a short timeline and limited bandwidth. With over 10,000 candidates applying for mid-managerial roles every month, the task of screening these and putting out offers to the right candidates was indeed a Herculean one. In a world where solutions are based on providing a foundation where the organization was responsible to sieve data and put it into a 'readable' format, Spire, with its Context Intelligence Platform for unstructured and multi-structured data was able to define and use a staggering 1300 tags in a single search, to identify the desired candidates resulting in: up to 95 percent accuracy of contextual search and 100 percent increase in interview to conversion rates.

Popularly rendering solutions in the Talent Acquisition and Workforce Management space, Spire also offers organizations solutions for Succession Planning, Workforce Consolidation (during Mergers & Acquisitions) and Predictive Analytics. This innovative approach and delivery capability has grabbed the attention of the industry and investors leading to the first round of funding of $8 million at an evaluation of $23 million, outpacing the Series A funding received by some of the most renowned organizations worldwide.

The Research Based Approach

The foundation of Spire is the research conducted between 2007 and 2009 across 3 major continents to understand the industry pain points. While everyone was out to provide structure-based intelligence, a need to 'understand' unstructured and multi-structured data across demographics and industries remained unaddressed. Humungous amounts of data was generated by organizations but there was no 'context' provided to be used for intelligent decision making. The research showed a lack of enablement to use this data and map the organization's demand – supply dynamic. The resulting accuracy of the available data was seen to be hardly a fraction of what the organizations expected. The disappointment of organizations with the service providers' claims was hence quite palpable.

"Keeping this in mind, we have developed and chiseled our focus around being able to deliver 'context' that will deliver unprecedented ability to focus on the right set of information. Our Contextual Intelligence Platform provides contextual big data analytics to know how to get it done and aligns it to the organization's demand-supply dynamic, by deriving the right contextual information from the existing unstructured and multi-structured data that organizations presently churn out," explains Saurabh Jain, Founder & CEO, Spire Technologies & Solutions Private Limited.

He further adds, "What context enables you to deliver is also something that the industry is not seeing presently – enabling organizations to realize Operational savings. The industry is presently focused towards identifying, defining and optimizing process parameters. The primary challenge is that the realization of the results is an extremely long process and any modification to it requires a very large investment from a time, resource and ability perspective. With Spire's solutions, you are agile with identifying as well as defining these operational parameters and its substantial benefits are visibly realized in a short span."

Not the Typical 'Point Solution'

This Operational Efficiency Platform that Spire has developed and nurtured, enables machine learning, and the team works on it continuously to keep it relevant and updated to the constantly changing times. This enables Spire to capture customers' needs to be actively 'learned' by the system and enables capture of contextual information even from unstructured data. The power of Big Data is not in capturing data, but making sense of this data leading to significant cost savings and informed decision making capabilities.

Clearly the solutions offered by Spire are not a typical 'point-solution' dishing out off-the shelf products. Their platform enables the customers' tangible and intangible context to be understood. It funnels the enormous amount of unstructured and multi-structured big data that is generated by their organization using both tangible and intangible context and expedite the most relevant demand-supply mapping. The derived results from this process enable their customers to take informed strategic decision and realize reduced OpEx with some of the largest global organizations they have engaged with demonstrating 70 percent savings and up to 95 percent accuracy in contextual search as reported by their customers.

Making a Difference – Changing the Landscape

"The best way to put this in words is – we add the 'turbo' to your business engine and provide you better fuel efficiency and run on the same fuel. The result – better efficiency, better RoI and the ability to take quicker, precise and efficient decisions," explains Sanjeev Sukumaran - Vice President, Strategy at Spire. Bringing in experience from established industry experts and thought leaders as a part of the management team and the board members, Spire backs it up with the numbers that they have been able to put across.

Poonam Singh – VP Marketing & Communications adds,"Being in a 'Blue Ocean' territory, by offering a Unique Value Proposition and a first mover, Spire's primary challenge is educating their customers". The company has ventured into several industry leading trade shows and conferences across the globe, from Singapore to London to Amsterdam to Orlando and are scheduled to participate in the upcoming events in the United States of America, Dubai and Australia as well. "Each of these events we have been part of has been a tremendous success in terms of being able to educate industry thought leaders and customers alike allowing us to place ourselves as thought leaders in the 'context' space," adds Srini Bhopal Senior VP, Enterprise Solutions.

The Spirian Tribe!
While every organization would say that great talent makes for great teams, at Spire, the management understands the value of having the right person at the right place, giving them the right situations to work with and once they are in they are Spired, give them the freedom and the responsibility as decision makers.

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