CIOTechOutlook >> Magazine >> November - 2013 issue

BeetleRim: Enabling Affordable Business Intelligence Solutions through the Cloud

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The advent of smart phones and tablets along with the rising adoption of Business Intelligence tools in key sectors such as BFSI, Healthcare and Retail has had a favorable impact on the Indian Business Intelligence & Analytics Market. Although BI tools have been available for a few years, the barriers to adoption - technical complexity, high cost and lengthy timescales for delivery - have had a limited uptake to a relatively small group of users predominantly within large corporations. However, the concurrence of growing appreciation of the value of data, evolution of technology capability and the consumerization of business IT, is providing the right environment for data analysis tools which are explicitly defined by the needs of average business users to flourish.

BeetleRim Technologies, headquartered in Hyderabad, has been enabling business users to resolve their BI and Analytics issues by providing cloud based solutions.Headed by Bhargavi Pagadala, Managing Director of the organization, the company helps resolve critical issues plaguing enterprises from front-end to back-end processes, along with providing an option for flexibility of enhancement in the future.The services rendered by the company cover the entire spectrum of the Business Intelligence solution lifecycle. "A lot of BI tools are available in the market but they are not affordable. It takes a lot of training and support to maintain such products and companies with small IT teams cannot afford such tools.Our offshore development team provides them with low cost and effective solutions", explains Bhargavi. Bhargavi has 18 years of experience in the Technology industry and has built domestic and offshore development teams from infancy to CMMI Level 3 rating. She is currently responsible for strategic direction, offshore development activities and the administration of BeetleRim Technologies in India. BeetleRim Management team is augmented by Randhir Naram who has over 20 years of experience in all areas of Technology Management.

Bhargavi managed launch of various CRM portals, Pre-sales and Post-sales products for clients. These portals assist several business domains like Property Management, automotive dealers and customers with regard to e-campaign programs, pre-sales and post-sales service programs and analytical/dashboard reporting. BeetleRim provides a lead management solution called LeadPrime which is aimed at the domestic market. It is an online Lead Management System built for sales people to easily manage their tasks and give right attention to the right leads at the right time and convert them to customers.

The company helps in developing logical and conceptual designs to suit the intended audience. BeetleRim has experience in identifying and leveraging third generation ETL tools and processing all data transformations in bulk. The company designs and builds custom BI solutions as well as supports the existing BI tools in the market. Growing with the technological advancements, BeetleRim plans to engulf more market share in cloud and mobile sectors of the industry and throw a few surprises to the big players in the industry along the way.


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