CIOTechOutlook >> Magazine >> September - 2013 issue

BRIDGEi2i: Bridging the gap between Information and Impact

By

The ever increasing volume and details of information captured by enterprises with the rise of multimedia, social media, and the Internet of Things is fuelling exponential growth in big data.This data is a huge well of resource that enterprises can tap into to make informed decisions, pertaining to their customer needs and to solve challenges within organizations. Today, data driven decision making has become the norm for most organizations. Tapping into this huge well of data opportunity is BRIDGEi2i, a provider of big data analytics and solutions.


BRIDGEi2i intends to lead the data driven age with its easy to adopt and implement analytics solutions. "In today's world most of the enterprises, irrespective of their size and industry, realize the exponential value analytics can generate for their business. However very few have cracked the code on how to institutionalize data driven decision making for their business and looking for partners in their journey," says Prithvijit Roy, CEO & Co-Founder, BRIDGEi2i. BRIDGEi2i not only enables smaller organizations to make fully informed, data driven decisions but it also works along with its clients to solve all of their data challenges. They are currently focused on the U.S. and Indian markets and are working with Fortune 1000 companies in the financial services, insurance, technology, retail and distribution.

Servicing a Data Driven Industry

The big data analytics company is led by professionals, each of whom having a decade plus years of experience in the field of technology and business analytics. Their strength lies in understanding the fact that customers require measurable results. Unlike most consultancy firms, it does stop at providing a one-time solution to its challenges. BRIDGEi2I partners with its clients until its solutions are implemented and institutionalized and it can deliver incremental and sustainable results benefiting its client. The company allows its clients to mine unstructured and structured information to help businesses identify prospects, target them, to maximize cross sell and up-sell opportunities and thereby enhance the life time value of customer relationships. BRIDGEi2i also work with its clients to improve their sales and marketing effectiveness using advanced analytics and also manage risk by identifying risk triggers, detect potential fraud, identify potential audit issues and optimize portfolio risk. This not only enables its customers to be in compliance with regulations but also reduces the chances and the severity of risk incidents. BRIDGEi2i also helps increase efficiency and effectiveness of supply chain and human resource operations based on its forecasting and optimization solutions.


The company has also launched a technology solution, Surveyi2i, a cloud-based integrated survey analysis and reporting platform with advanced analytics and text mining capabilities. Data managers can use this tool to derive quick insights from existing data with the help of various visual and statistical tools.

Road Map Ahead

In the coming days, BRIDGEi2i intends to launch more productized technology solutions and continue on its focus on serving its clients as a catalyst for more informed decision making. It wants to continue making an impact in business processes and innovate more on the technology space. The company also intends to expand its services to Europe and Asia after building its business in the U.S. With its growth plans underway, BRIDGEi2i is well on its way to become a frontrunner in a data driven industry.

On The Deck

CXO Insights

Cloud Computing in Aviation

By Amit Phadke, Head- Systems and Technology,Accelya Kale Solutions Ltd , Accelya Kale Solutions

Beginning of Big data to Fast data race

By Gauravv Mittal, CEO, ITCONS e-Solution

Warehouse Management Technology in Pharma

By Surendra Deodhar, Head - Supply Chain Management, Reliance Life Sciences

Facebook