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CIO Review >> Magazine >> May - 2016 issue

BIJLIPAY Digitizing the Payment Landscape with End-to-End Solutions


Digital payments in India has witnessed rapid growth in the past few years, driven by the exponential growth of smartphones, increased internet penetration, customer awareness and government efforts. Bijlipay, with its end to end payment solution capabilities and vision to serve financial institutions and businesses through innovative payment solutions is ideally placed to enable customers to move to a more cashless society.

Headquartered in Chennai, Tamil Nadu Bijlipay started operations in India by offering mPOS solutions in July 2014. Bijlipay is founded by a team with over 50 years of collective experience in payment processing industry across the globe.Bijlipay in partnership with Wirecard AG, europe’s leading payment solution provider, offer the latest technology available across the globe to Indian customers.
The organization provides in-house selling & distribution and customer support teams for various payment solutions (mPOS, POS, eCommPGetc).With its in-house switch service, Bijlipay provides highest transaction success rates and manages end to end payment operations in terms of risk profiling & merchant pay-outs. Additionally, Bijlipay offers a comprehensive CRM solution which can be configured to provide real time transaction updates and custom reports for merchant.

Along with the CRM module, Bijlipay also provides a web enabled Risk Management Solution for merchants and assists them to not only track transactions in real time, but block fraudulent/ risky transactions based on a global risk database and custom rules as required by the merchant. Bijlipay’s mPOS works seamlessly with any android mobile phone. The two variants of mPOS device propounded by the organization, POSMate (large battery backup & memory) and Spm2 (smallest device in the market), facilitate for processing high volume of payments and enable NFC capability. Bijlipay mPOS transactions are highly secure, the mPOScomes with a unique intelligence of Automatic “SafeShield” which safeguards the device from any misuse. The mPOS device is PCI & EMV compliant and employs the strong encryption algorithms. Bijlipaydevice ID paired with the specific customer’s credentials constrains transactions from unauthorized source. With the Bluetooth technology’s ease of use, operating range &stable connectivity, mPOS aids in processing card payments and transmits encrypted data to the android phone. Also, mPOS offers digital charge slips, which eliminates the need for the vendor to collect physical charge slip (in case of standard POS) from salesman and store them. The Geo Tagging tool enabled by Bijlipay helps in mitigating fraudulent transactions.

Bijlipay with its low cost (both setup cost and operating cost) mPOS based payment acceptance model, has been able to open new opportunities in the market by partnering with public sector banks like Indian Overseas Bank, Andhra Bank to name a few, and grow its business exponentially. “In the heart of all that Bijlipay does is its single-minded vision to build lasting bonds with its customer.Bijlipay with its ‘Customer First’ mantra, operates very closely with its customers, merchants and banks and works on an agile model to quickly incorporate their feedback. Customers are also appreciating Bijlipay’s efforts, and this is evident from the fact that of all the new merchants on boarded, more than 90 percent of the merchants are transacting month on month with negligible drop offs.”, says Pradeep Oommen, CEO, Bijlipay.