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CIO Review >> Magazine >> November - 2016 issue

Kutung Design Labs : Designers of User-Centric and Task Oriented Interface

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In this fast paced world, more and more consumers are opting for the digital platform to avail various services. Thus, a webpage or a mobile app is increasingly becoming the meeting point between the company and the potential customer.This interaction will result in a business transaction only if the potential customer experiences a rich and user friendly interface. Anything lesser this will lead to the loss of the customer. With the growing recognition of this need, organisations are now reaching out to UI/UX solution providers to enhance customer experience. Thus, this market sector is exploding. At the receiving end of this market explosion is Kutung Design Labs(www.kutung.com), a leading UI/UX solution provider.

Providing insight into the market, the founder and CEO of the firm, Yagna Raman says of the challenges of this fast emerging market, “As UX becomes mainstream there are a lot of IT vendors getting into the picture, sometimes providing UX services that are more jargon than actual end-user benefit. This dilutes the impact of user-focused approach and poses the danger of making this segment a ‘nice-to-have’ and not necessarily a functional benefit.”. The CEO delineates that Kutung doesn’t sell nor do they push clients to investing more than required. This immediately bags the client’s trust. Working with the philosophy of Simplify>Amplify, Kutung emphasises on the importance of understanding the client’s needs before articulating their business strategy and providing clients the consultancy to make tough calls that eventually benefit them.

Providing insight into the market, the founder and CEO of the firm, Yagna Raman says of the challenges of this fast emerging market, “As UX becomes mainstream there are a lot of IT vendors getting into the picture, sometimes providing UX services that are more jargon than actual end-user benefit. This dilutes the impact of user-focused approach and poses the danger of making this segment a ‘nice-to-have’ and not necessarily a functional benefit.”. The CEO delineates that Kutung doesn’t sell nor do they push clients to investing more than required. This immediately bags the client’s trust. Working with the philosophy of Simplify>Amplify, Kutung emphasises on the importance of understanding the client’s needs before articulating their business strategy and providing clients the consultancy to make tough calls that eventually benefit them.

Kutung provides an exhaustive array of services such as UI/UX Consulting for Enterprise Products, Usability Audits, Enterprise Mobile Solutions, among others.

Kutung’s User Interface Design aims at not only enriching the user interface but they emphasize on function over form. They work keeping the learning curve low and make the interface intuitive which boosts productivity and helps users achieve their tasks smoothly. They focus on clean colour palettes and typography that helps the user focus on the task at hand.

With the objective to enable clients increase conversion and boost retention, Kutung provides User Experience Testing Service which involves testing with actual users. This helps breaking assumptions as this process brings feedback from users and not from intermediaries. When the interface is in sync with the user’s expectations and delivers anything more the user is enchanted thus reaching the end goal. They employ the Heuristic Evaluation process that enables the experts at Kutung to audit the interface based on well established usability principle like orientation, error recovery etc thereby eliminating errors.

Kutung with its in-house Usability Lab is designed to deliver. They have over the years expanded their services to full product development. With their presence in US, UK and Middle East, they are headstrong about conquering the APAC market segment as well. Signing off the CEO says that the market is driven by digital users who have high expectations and very little patience. Kutung is providing the competitive edge by engaging users through their output.