October - 2016 Issue

Cover Story
The global market for Customer Relationship Management (CRM) Software market is projected to reach US$48.4 billion by 2020. The Indian market can be as big as a 5B by 2020. Opportunities available for Indian players are about 25 percent of this. But, that segment will grow. Also, as they mature,... more>>

Company Spotlight

A number of organizations do not see the importance or the value of providing employees in the sales and customer support, the type of... more>>

In My Opinion

All of us have so often heard of CRM and how this practice is a must have for our business. Organizations are busy gathering and... more>>

20 Most Promising CRM Solution Providers 2016

Connecting with the customer is considered the most important factor for the sales person to win an engagement, be it connecting to his... more>>
Gartner forecasts that CRM is growing to become a $36.5 billion market worldwide by 2017. And it has been gaining momentum in India as... more>>
In today’s business realm, CRM (Customer Relationship Management) has a pivotal role and enterprises, irrespective of their size, adopt... more>>

CIO Insights

How likely is it that you would recommend [brand] to a friend or colleague?” How many times are you asked that a week? The 0-10... more>>
Technological advancements in mobile phones today, have taken customer experience to a different level. In the financial sector,... more>>
In the era of media explosion, consumers are being bombarded by messages and advertisements 24/7 across all media and channels. Companies... more>>
Recently I have been advising a startup called Quantum Metric on their go to market strategy. Their product allows companies to quickly... more>>

CXO Insights

Digital technologies are fundamentally reshaping our environments, and more importantly that of our customers. To serve our customers and... more>>
Over the past few years, the scope of CRM has gradually been elevated to cover various facets of the customer’s behavior. We have... more>>
The most common misnomer in business is that customer acquisition is king. While it’s clearly important to drive cost-efficient... more>>
Customer experience is not just influenced by the quality of the product or the service that one delivers but also how an enterprise... more>>

CXO Insights

A 3-pronged framework to ensure smooth...

By Deepak Arora, VP- Technology, Publicis Sapient

How Machine Vision and Digital Strategy Boosts...

By Bhupendra Bhate, CDO, L&T Technology Services

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