As logistics industry shifts towards optimization of supply chain operations, businesses are seeking technology assisted real-time planning and execution. The companies are eagerly working towards achieving business goals such as regulated cost control, growth of profit margins, technology enabled value proposition to customers, adapt to best in class industry practices and improved customer service. As a result, logistics organizations are continuously forced to make critical decisions for creating a highly productive and efficient transportation management solution.

NewAge Software, an IT firm based out of Chennai, caters to this market need by blending its expertise in automotive domain and open source technologies. The outcome is an integrated framework- Throttle, a transportation solution for Transport and Fleet management. Designed by a team possessing over a decade’s experience in logistics and supply chain domains, Throttle is a solution originally developed by EntitleTech Solutions Pvt Ltd, which is now a part NewAge Software and Solutions.

Strategically positioned as a one stop road transport automation solution provider in the market today, Throttle started its journey on a silent note focusing on a very small segment of Indian market. “Today we have expanded our footprints PAN India and overseas market.” adds Srinivasn Ramakrishnan, Global Product Head- Transportation Logistics. A product that initially catered to parcel services, passenger transportation and reefer truck operations, has gained the capability to cater to container/bulk cargo movements and freight forwarding business operations over the years.

Making Throttle a Future Ready Logistics Solution
Traditional transportation systems have multiple systems for operations, maintenance, GPS track & trace and finance that makes supervision by management a difficult task. NewAge equips Throttle with an intuitive user experience design to ensure end to end process automation of operations, fleet maintenance and integrated finance over a single platform. The product further empowers the governance of Fleet Management, right from Buying/leasing of trucks, to order management, trip planning, billing and inventory management to retiring of the fleet. Besides, the capability of Throttle to seamlessly integrate with GPS service providers, Google Maps for route management and optimization, Fuel stations, Barcode, RFID and NHAI for real time toll data makes Throttle a prominent logistics solution.

Moving further, Throttle gears up to utilize its key strengths of plug and play interface for external systems, full life cycle process governance and real time intelligence capabilities for connecting various dots in the land transportation eco system in India. Moreover, foreseeing great opportunities for transport management solutions; NewAge leverages its Gold Partnership with Oracle and Strategic Partnership with NASSCOM to make Throttle future ready. NewAge further believes that based on its features like multi lingual capability, integration compatibility with financial systems like Tally, OracleeBusinessSuite, SAP, eFreightSuite and AWS auto scalability technology architecture, Throttle would open up new horizons for NewAge across different geographies in upcoming times.