The Consumer Packaged Goods (CPG) market faces humongous challenges today with digitization reshaping consumer behavior and pushing enterprises to engage directly with the end-user in innovative ways. Manufacturers are realizing the potential of productive and collaborative relationships with the partner ecosystem and growing opportunities in developing markets are forcing manufacturers to work in unfamiliar areas. Tangentia is a leading boutique consulting, technology and outsourcing firm headquartered in Toronto, Canada. Tangentia started operations in India 8 years back with a Support/ Sales office in Goa, India, and now have expanded to have the Tangentia Appworks development centre in Pune, India. Tangentia aims to bridge technology gaps while creating significant cost efficiencies and competitive advantage across the organisation's supply chain.

What differentiates Tangentia from its competitors is its global outreach and its methodology of providing specific solutions through boutique consulting. Instead of competing with the big players of the industry, the company focuses on niche areas, specially the CPG market, and has made its way to the mass markets in US, Canada and India. Through its global delivery model, the company is competing with the established players of the market and has been listed as the 9th fastest growing companies in Canada in the Profit500 list of fastest growing companies in Canada. The organization has also been featured in the Top 150 IT and Communication Companies in Canada.

Tangentia, a Premier partner of IBM, is utilizing the significant expertise of the technology giant to decipher the requirements of high scalability. Leveraging the impact of the cloud on enterprise based solutions; Tangentia has restructured most of its solutions to utilize the cloud. Through these restructured models, global roll out and processing times of the company's solutions have considerably reduced, hence giving a big boost to reusability of the respective offering. Multiple Solutions from Tangentia have been certified by IBM’s ISV (Independent Software Vendor) program.

Big Data/ Forecasting
After gaining a strong foothold over the cloud, Vijay Thomas, Managing Partner at Tangentia and his team realized the importance of investing heavily into big data. Tangentia created the Evergreen Forecasting Framework for accurate sales and profit forecasting for CPG companies with multiple SKU's (stock keeping units) and multi-geography/ multi-channel operations. A testimony of the company's prowess is that Whirlpool Corporation the global Appliance Major, uses its forecasting applications in North America as well as in 65 countries across Europe, middle-east and Africa.

Electronic Data Interchange
Tangentia has also established itself as a force to reckon with in the EDI space and is a one stop shop for all EDI and B2B for its customers. "While Cloud and BigData is one part of our CPG solution story. The other big part is Electronic Data Interchange. Right from the purchase order & invoices, multiple transactions that happen between CPG companies and their supply chain partners involve electronic data interchange( EDI) and we are the one of the leaders in this business" says Thomas. With its cloud solution for EDI, the skilled team has built the "Tangentia Commerce Gateway" (TCG) a state of the art SAAS offering that has been built to provide seamless EDI/ B2B support for companies.The company's flagship product for outsourced and hosted cloud based translation solutions, TCG is used at 1000+ customers' worldwide including companies like Sony Music, Sears Canada, Briggs & Stratton and many more. Customers in India include Transport Corporation of India (TCI), Sudarshan Cargo, Yazaki India and multiple CPG companies selling to retailers globally. IBM has certified TCG as a complementary solution to their Sterling Commerce VAN and provides IBM customers a cost effective means to outsource their EDI without the high costs usually associated with EDI outsourcing. Besides TCG, the Tangentia Consulting group also provides consulting/outsourcing around off-the-shelf EDI translators like WTX, Sterling B2B Integrator, Sterling Gentran, GXS AI and Seeburger. Supply Chain B2B Consulting Services which delivers a strategic business management plan to streamline and boost performance of supply chain processes. It prioritizes factors to increase Return on Investment (ROI) by deploying the industry's best practices and synchronizes supply with demand effortlessly. The Research team is also delving deep into the mobility segment with an aim to make mobile as a powerful enterprise enabler.

Security
IBM has validated the "Tangentia Governance for Unstructured Data" (TGUD) extension for 'IBM Security Identity Manager' (ISIM) for the 'Ready for IBM Security Intelligence' program. TGUD’s integration with ISIM has enabled users' access view to unstructured data, process enforcement to prevent unapproved changes and effective business ownership of access through periodic entitlement reviews. Tangentia has implemented Multifactor Authentication as well as Identity Management solution for global CPG and Retail organizations.

"Last year was a very good year for us. We started operations in Europe and we look to expanding in EMEA (Europe, Middle East & Africa) as we think our knowledge of the CPG business and ability to work in a flexible, agile and virtual global environment has stood us in good stead and will continue to be a competitive advantage in this strategically important market", adds Thomas. Tangentia today has become a name synonymous to B2B/ EDI in the CPG business, especially in Canada and intends on strengthening its reputation in future years as it expands its core services globally. The boutique consultant plans to add to its three existing offices in USA in the near future and start an office in Dubai to service EMEA. The company is also rapidly expanding its operations in India with offices in Pune and Goa.With its expertise in the niche areas, Tangentia aims at increasing its market share in the global consulting business. The company possesses a clear vision for 2020 to be among the top 10 Boutique IT consulting companies in the markets it operates and to feature among the top 5 Boutique IT consulting companies in terms of customer retention and customer satisfaction. Judging by the company's stellar track record and over 10 years of extensive expertise in CPG, it is just a matter of time before the company breaks into the big ten league.