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CIO Review >> Magazine >> March - 2015 issue

SillyMonks Entertainment: Encompassing the Entire Gamut from Digital to Creative Requirements

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Digital marketing is in a state of constant change. New social networks and tools pop up every few days. Just when you think you’ve figured it out, whatever the state of flux that works today, may not work tomorrow. Augmenting to this trail of changes, online channels in Youtube is a cauldron for young talents like Ray William Johnson. Silly Monks Entertainment, launched in 2013, is proud to hand a coveted list of such talents, to name a few- Sharmistha Deb (singer), Pradeep Machiraju (actor, anchor), Aziz Naser (actor, director, standup comedian). Silly Monks facilitates their clients with production facilities (including Canon series camera, green room and unit set up), Post production facilities and Digital Marketing initiatives.

Silly Monks Entertainment upholds its mission to give the best and engaging content in digital and creative platforms. Furthermore, the team envisions creating a community of like minded creators. They keep their business exchanges transparent and process driven. Evaluating the present scenario in digital marketing, Sanjay Reddy, MD, Silly Monks, shares the prime challenges of the digital marketing field, “Personalizing every customer interaction with relevant experiences, executing consistent digital campaigns that drive business outcomes including the proliferation of new touch points and channels to engage customers across paid, owned and earned media are some of the critical factors impacting digital marketing space.” He is quick to reiterate, “What we give to the customer along with value addition is greater transparency.” Being a digital creative agency, Silly Monks is specialized in content marketing, design and technology, underpinned by strategic planning. They have also successfully managed to establish footprints in producing television content and movie production.

Enhanced Digital End to End Solutions

A new technology entertainment company requires new marketing skills and in this regard Silly Monks has a team of fervent handpicked members, selected based on ability rather than their experience. Associating with Google this dedicated team gets insights of training, viz., YouTube for the publishing and as they are one of the 12 Google Adwords Premier SME Partners in India they are privy to the vast insights of digital marketing practice in the industry.

Marketing has always stood for, the approach, practice, and art of connecting a buyer to a seller. If an agency can abide by these three pointers, work is half done; implementation is the other half of the pie. Silly Monks expertise opines that, when marketing and sales are brought under a single spotlight the results are more effective.

To secure maximum ROI for its clients, Silly Monks helps in delivering digitally immersive online experiences to a highly connected customer base. By targeting content,they help in increasing conversion rates. The company is now one of the leaders in the Mobile Entertainment and Value Added Services (VAS); as they recommend, plan and execute an effort to extend solicitation and transactions on mobile devices via social media sites. The key to success in this area lies not only in a robust distribution network, but also market intelligence for various genres of content. Silly Monks aggregates, customizes, and deploys contents both in audio and video format for mobile carriers, devices, and music stores both in India and in world markets. Silly Monks has an extensive knowledge base of how other organizations and businesses are innovating in the digital realm to increase online revenue and service. Differentiating itself among peers,Silly Monks makes quick response to new digital initiatives, combines creative and digital solution in a single platform. The company has been successful in publishing over 325+ YouTube Channels with original content creation. Moving ahead with a positive outlook, Silly Monks envisages of capturing newer markets in India and beyond.

Achievements

• One of the 12 Google Adwords Premier SME Partners in India
• Multichannel network and handling more than 325 channels on YouTube.
• Co-produced the Telugu movie named ‘Oohalu Gusagusalade’ ‘Dikkulu Choodaku Ramayya’ & ‘Tungabhadra’ along with Angel Investor


Offices

Hyderabad (Headquarters), Singapore, Hong Kong, Chennai & Bangalore with representation in Los Angeles.
Sanjay Reddy, Co-Founder & MD
Holding a rich experience of 25 years in television and print media – Walt Disney, ESPN Star Sports, Times of India, Sony TV, Zee Network, & Sun Network – Sanjay produced a Hindi film ‘Dhoop’, acted in nine telugu films and launched Gul Panag in Bollywood. He is also a member of many elite core committees.
Sinu M.K., Co-Founder & CEO
Sinu worked for the media industry for companies like Big FM, Radio City, Gemini TV and Vega Entertainment to finally co-found Silly Monks.
Anil Pallala, Co-Founder & COO
Anil holds an extensive experience of 8 years in audio industry worked with companies like Super Good Films& BIG 92.7 FM & 5 years in Digital Marketing as his career graph depicts many roles. He also co founded Whacked Media which is MCN with You Tube.