CIOTechOutlook >> Magazine >> December - 2013 issue

Exilant Technologies : Leveraging Research to provide Innovations in BI

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In today's volatile and competitive business environment, the role of Business Intelligence (BI) in facilitating quick decision making cannot be emphasized enough. It is no wonder then, that BI which was once a mere luxury has now transformed itself into a necessity among organizations, big and small. Almost every enterprise is incorporating BI and Analytics for real-time and accurate decision making in order to gain that elusive competitive edge. That said, only a few providers understand that BI is not a stand-alone system in itself, but a relatively new method of operation that demands intelligence for expected results. Bangalore's EXILANT Technologies is one such provider of BI and analytics tools specializing in Hadoop and Teradata. It utilizes technologies that provide a high degree of data integration and interconnected data collation, to achieve the best of results for enterprises.

EXILANT's prowess in the space can be best explained by the service the company rendered to a large consumer electronics company to improve their performance and give them an edge in the market. The team provided a supporting Campaign Management Systems (CMS) environment and made enhancements to the CMS of the client. With the solutions provided by EXILANT Technologies, the company was able to run, track and analyze product campaigns intelligently, enabling effective sales and service of their respective products. More importantly, the solutions enabled the company to be responsive and reactive to customer's requirements. The partnership with EXILANT helped the company capture customer behavior, interest and transactional data from different product lines and different geographies and enhance their customer experience.

Using BI as an Analysis and Optimization Tool
Such unique solutions are all in a day's work for Vasudeva Rao, CEO and Managing Director, EXILANT Technologies, who has built a global clientele who swear by the BI and analytics products and services provided by the company. Having started operations in 2004, the firm today has specialized in application lifecycle, product lifecycle and infrastructure lifecycle management, mobility, social media, E-commerce and cloud-based services. "Business Intelligence is not a mere tool to organize, analyze, optimize and report the metrics of various processes and systems in the organization; it is in practice, an indispensible intelligence which is nimble and robust as well," says Rao. EXILANT Technologies helps its clients by identifying the areas that need to boost efficiency and change. EXILANT's services have helped their clients tangibly improve the collection and usage of data effectively, and make crucial business decisions to enhance their market performance.

B_Line is EXILANT's markdown optimization and inventory management solution for retailers. It is based on an operational research algorithm which incorporates in-season correction using statistical techniques. Fortune 500 clients using this solution have experienced lowered inventory costs, higher sales per Stock Keeping Unit (SKU) and optimization of their supply chains. SMART ETL is another solution that optimizes and automates ETL using intelligent algorithms.

Today, small companies find it a big challenge to have to make crucial business decisions with the right information at the right time. The Enterprise Business Intelligence service that EXILANT Technologies provides, steps in to ensure that quality information is available to the right people at the right time to make quick and rational business decisions. As a result of its extensive focus on the quality of solutions on offer, EXILANT is a recipient of the 'Best Performer' Award in the Small & Medium Business category at the Software Technology Parks of India IT export awards.

Diligent Digital Artisans
Client satisfaction is of paramount importance at EXILANT, and it is totally focused on providing the right fit solution to all its clients. As such, collaborative innovation is part and parcel of its activities. ZagLabs provides a forum to discuss new ideas and funds important experiments. It provides support to evaluate market readiness, as well as platforms and processes to launch and share rewards.

"At Zaglabs, our innovation center, we Exilites collaborate to conduct research and optimize the solutions to ensure our clients get the best of intelligence, technology and innovation", says Vasudeva Rao who is the winner of the prestigious Udyog Ratan Award presented by the Institute of Economic Studies in 2012.

EXILANT believes in providing an environment of excellence and an entrepreneurial culture to its employees. "STAR – Special Recognition is an internal forum where Exilites are recognized for their ideas and innovation in any field or for any other contribution they have provided to the EXILANT fraternity beyond the call of duty", says a proud Rao. The unique work culture within the organization has enabled the company to foster long-lasting client relationships with both Fortune 500 organizations as well as emerging start-ups.

Understanding that innovation is what drives the heart of the EXILANT engine, Rao has made it a point to keep himself abreast of all emerging technologies through partnerships and smart research tactics. By partnering with QlikTech and Hortonworks, a provider of solutions in the Apache Hadoop platform, EXILANT has ensured that its solutions have an edge in solving complex business problems with its BI centric solutions. EXILANT's mobile BI expertise ensures that all the solutions are available across various mobile devices and tablets. The company recently showcased the world's first Constrained Application Protocol (CoAP) implementation on the Microsoft .Net Micro Framework and also released the Knowledge Management System, 'Nalanda' that helps internal users self-govern and collaborate on ideas, concepts and best practices.

While keeping a keen eye on the broader areas which hinder BI adoption, EXILANT also focuses on the newer areas of Mobility, Cloud Computing, BigData and SmartGrid.

EXILANT's future plans include leveraging its research at Zaglabs in the areas of predictive analytics, mobile BI and Real-Time Decisioning platform. With vast experience in Teradata and Hadoop, EXILANT looks set to move up the value chain and emerge as a force to reckon with in bringing the right data at the right time to help enterprises make the best use of BI technologies.

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